With over 20 years of experience working in Fortune 500, start-up, and high growth retail organizations, Rick has led business strategy and marketing execution as a key member of executive leadership teams that have grown businesses in rapid expansion phases.

Rick has worked for well-known retail consumer brands such as H-E-B, Hollywood Video and Jiffy Lube. Rick has repeatedly demonstrated the ability to conceive, test, and execute successful branding and marketing initiatives with a customer-first approach. Expect Rick to play a role in competitive positioning and strategy on this project.